Since its formation in 2020, Visit Truckee-Tahoe has been dedicated to promoting, protecting, and enhancing Truckee as an authentic mountain town. Funded by a 1.25% tourism fee on lodging through the Truckee Tourism Business Improvement District (TTBID), Visit Truckee-Tahoe’s mission is to promote, protect and enhance Truckee as an authentic mountain town. Our guiding principle is to serve our lodging business members, partner with key organizations, and balance our actions for the well-being of our community.